As a manufacturer there are some unique challenges to using Twitter as a platform for social media strategy. There’s a ton of information available dictating best practices. Problem is, most of it is written for actually people vs. a brand. Twitter often is described as a service to share “What are you doing?”. Looking at […]
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Tutorial: How To Create Lists in Facebook

Keeping track of 500+ friends and countless pages is a daunting task. You’ve got so much going on in your feed you miss that once a month update from Grandma.(GAM) Enter lists. A really simple way to organize your friends and pages within Facebook. The video is a short 1 min 30 sec tutorial. More […]
Read MoreWhat is the importance of having a website in todays marketing?

They say there are no such thing as stupid questions. Maybe silly, but not stupid. If you’ve been in business for any amount of time and find yourself asking the above question you might behind the eight ball. Your website is the online business card for your company, brand, self, all of the above. Today’s […]
Read MoreSocial Media: Importance of a Facebook Landing Page
Facebook Landing Page Examples Originally posted on 3sixteenweb.com blog Whether you have a Facebook page for your company, restaurant, or personal brand, a landing page is a key part of your overall strategy. A Facebook page allows you to connect with your audience directly within Facebook. By default the landing page is […]
Read MoreShould Food Safety be Mandatory for Every Staff Member
Originally posted on our site MichiganFoodConsultant.com There is no doubt that food safety is critical. With Michigan requiring that you only need one certified food safety manager, is that enough? During a recent food safety managers class an interesting discussion took place regarding that question. The students who were restaurant employees mentioned their concern with […]
Read MoreSocial Media: Simplicity is the name of the game
You spend a lot of time brainstorming how to engage your customers. You finally get them to Facebook, then proceed to divide their attention by giving them 5 or more tabs to choose from. Not only that, but each tab has multiple actions required. Remember the old adage, keep it simple. To get the most […]
Read MoreSocial Media and SEO (Search Engine Optimization)

If you use twitter and Google is your search engine of choice, you may have noticed a subtle change with Google’s search results. Look at the picture below. Notice anything? Google is indexing Tweets. This is a pretty big deal. Google has admitted that they are indexing links being shared on Twitter. It’s not only […]
Read MoreSocial Media: Divide and Conquer (dilute)?

Do you really need a Facebook page? Does EVERYONE really need a Facebook page? Perhaps that’s a better question. Checking out my Facebook Fan Page with my awesome 3 fans (including myself), I started asking questions. Why do I have Facebook Page? To connect with my blah blah…not there yet. As this section of our business […]
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Read MoreSocial Media for Restaurants: Using Twitter for Restaurant & Bar Marketing

With more than 10 million people are using Twitter chances are you will find your bar or restaurants target demographic there. What exactly is Twitter? Twitter is a communication platform. As Twitter puts it: Twitter is a real-time information network that connects you to the latest information about what YOU find interesting. It can be […]
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