Do you ever wonder how everyone else does it? There’s a great poll lurking around the interewebz on LinkedIn that asks “How do you use social media to help your business?” The results so far have been interesting, as have the comments. Overwhelmingly “brand awareness” has won out over making sales and customer engagement. The […]
Read More B2B Social Media, LinkedIn, Midland, Social Media, Social Media Consulting, Social Media for Business, Social Media Midland MIMaybe you’ve already seen it in your news feed, a friend sharing a link to a website claiming you’ll receive a free Starbucks coffee gift card by completing a couple of steps. One being a mandatory share on your Facebook wall, followed by a comment using the Facebook comment system. Is this a scam? There’s […]
Read More Digital Marketing, Facebook, Facebook Scams, Social Media, Social Media Consulting, Social Media Midland MIThe first step in utilizing social media for manufacturing is determining if social media makes sense for your business. I’m not entirely convinced that social media marketing makes sense for every business. At it’s most basic form, social media is simply having a conversation online and can take shape in many different ways. Interestingly, most companies […]
Read More Digital Marketing, Manufacturing, Social Media Consulting, Social Media for ManufacturingIf you have someone managing your social media, chances are you’ll need to add them as an Administrator for your LinkedIn page. We’ve put together a quick (1 minute) tutorial to show you how to do that. A few conditions need to be met to add someone as your admin: 1. They must be a […]
Read More LinkedIn, Social Media, Social Media Consulting, Social Media Midland MI, TutorialSocial media for Insurance Agents. A regulated industry with do and don’ts to make your head spin. How does an insurance agent/agency even begin to take advantage of the social media options available? Should insurance agent take part in social media? Absolutely. Social media/networking gives you the ability to connect with existing clients and prospective […]
Read More Digital Marketing, Social Media Consulting, Social Media for Insurance Agents, Social Media Midland MIIf you currently have a Facebook profile for your business, it’s time to start converting to a fan page. Since profiles are for individuals you are violating Facebooks Terms of Service. This means you risk losing access to your profile and all it’s data. Plus, by having a profile, you’re missing out on some great […]
Read More Facebook, Facebook Fan Pages, Facebook Tutorial, Social Media, Social Media ConsultingCold calling is dead. Not true I say. If it were dead my phone wouldn’t be ringing day in and day out with offers. Companies wouldn’t continue to pour money into something that didn’t offer a return. How about this: Cold calling is ineffective when done incorrectly and without understanding your ROI. Early in my […]
Read More Digital Marketing, Social Media Consulting, Social Media Midland MI, Social Media SalesNISchain an Industrial Company utilizing video Congratulations you’re social media campaign is going full-bore. You’re engaging and interacting like nobodies business. Here’s one more thing to add to the agenda. Video. The biggest problem with status updates and about me’s is that they’re just words on page. If it’s true (and it is) that 55% […]
Read More Digital Marketing, Digital Strategy, Social Media, Social Media Consulting, Social Media for Churches, Social Media for Insurance Agents, Social Media for Manufacturing, Social Media for Restaurants, Social Media Midland MI, Video, Video Marketing, Video Social Media, YouTubeThere are more and more occasions when a Facebook application is needed. Especially if you start integrating Facebook with your WordPress blog or website. If you use Disqus and what to connect Facebook you’ll also need to create app. Pretty much anytime you want to integrate Facebook throughout your site. You guessed it. You’ll need […]
Read More Digital Marketing, Facebook, Facebook Tutorial, Social Media, Social Media Consulting, Social Media for Business, Social Media for Churches, Social Media for Insurance Agents, Social Media for Manufacturing, Social Media for Restaurants, Social Media Midland MIFacebook recently launched a new feature in the “Send” Button. Why is this a big deal? For starters it’s another avenue for expanding your brand or companies visibility. By now you should be pretty familiar with the “Like” button. It has managed to weave its way within the web, like no other feature before it. […]
Read More Digital Marketing, Facebook, Recent Facebook Changes, Social Media, Social Media Consulting, Social Media Midland MI