Social Media: Why Video Should be part of your digital strategy
NISchain an Industrial Company utilizing video
Congratulations you’re social media campaign is going full-bore. You’re engaging and interacting like nobodies business. Here’s one more thing to add to the agenda. Video.
The biggest problem with status updates and about me’s is that they’re just words on page. If it’s true (and it is) that 55% of communication is body language, 33% is voice tone, and words come in last, at 12%, video totally makes sense.
Has social media changed the way we communicate? Maybe. My take? Social media has simply changed the way in which we make the connection to communicate.
How many times have you heard “I learn better by watching and doing?”. How do you learn? Do you find it easier to learn by hearing someone tell you how to do it or by watching a tutorial?
Implementing video into your digital strategy doesn’t have to be you on a video camera talking at your audience. It depends on what you’re trying to accomplish.
It’s important to think beyond traditional television. Don’t just do a commercial. Be creative, take time to figure out how to engage your audience. Nothing is worse than spending the time and energy to create a video no one (yourself included) wants to watch. And for Pete’s sake please don’t leave the process to an intern or your sisters cousin who spends a lot of time on Facebook.
Somehow I’ve managed to write a ton without giving you some numbers. Here they are and just for February 2011 (source: comScore):
- 170 million US internet users watched online video content
- Average user viewed 13.6 hours of content
- 5.0 billion viewing session during the month (yes billion)
The pace for unique views is leveling off, but that’s to be expected. While the unique views are lower, each viewer is consuming more video.
In case you didn’t know there are other sites beyond YouTube. Each has a different audience. Make sure you take the time to share the video on multiple outlets, some choices:
- Metacafe
- Veoh
- Dailymotion
- BlipTV
Did I miss anything?
