A forum I frequent recently had a thread regarding Social Media. Title: Social Media… Agents… Success or Waste of Time?
The following is my response:
All good points. Another way to look at social media is to think of it as having a conversation.
Are you broadcasting or are you listening? You can be actively involved with Twitter, Facebook without as much as sending one Tweet.
You can filter Twitter to be notified of those who are having problems with insurance. Regulations are clear on how you can handle this, but a simple reply, which can be automated (not recommended), sparks the discussion, which is another way of branding yourself as an expert.
Take out Twitter and Facebook and you have a ton of tools at your disposal. Too often the aforementioned are considered all of social media. Did you know that your blog is social? Are you allowing others to comment on your blog? Are you responding to comments?
In fact this forum is considered social media.
There are some great chats on Twitter for insurance agents that happen once a month. Lots of great agents from across the country sharing tips on how they are navigating this new playing field after reform.
Here is a schedule if your’re interested Twitter Chat Schedule
LinkedIn is a good avenue for networking with other business owners (besides other agents). Especially when you consider that you may find common connections from friends who can bring you together. Use the discussion boards to do something other than advertising your wares (you know who you are and everyone else does too)
With Facebook vying to become the home page for its user. It’s hard to ignore. Facebook can be automated as well. Share content that is important to your fans vs important to you. You would not believe how many people check your info but don’t click on your links.
Ok. Enough rambling. Hopefully this helps some. Others, I know just will never see the value. You don’t need to do them all. Just do the one that works best for you. If you blog, don’t half do it. There are some on this forum blogging, and doing it successfully (not just me).
Some good tools to check out:
Thoughts? How would you add to this discussion? Can social media be an effective tool for insurance agents? Or, is it a total waste of time?