You know who you are. You’re the one posting to friends and family to “like” your client’s Facebook page. Creating private groups on Facebook to push up your Klout and get “likes” for your client. While this may work in the short-term, it’s hardly the long-term strategy your client needs. What do you do when you’ve exhausted friends and family?
There is a better way. Really.
Here are a few simple ways you get your social strategy on track:
1. Go Where The Money Is
Figure out who your target market is, find out where they spend their time online. Spend some time getting a lay of the land. How do they communicate? What are the rules of engagement? Online communities all have different ecosystems, so it’s important to understand that before you’re run out-of-town.
2. Get Traditional
You’d be surprised at how often adding your social presence on traditional marketing pieces is overlooked. Have you added social icons to your website? You literature? Your email signature? If your customers don’t know you have a presence how will they find you?
3. Be Patient
Social is about relationship building. In the real world it takes time. It’s no different in the online space. Remember that 80/20. The same applies for social media. Getting 20% of your customers to give you a like is gangbusters. Expect even less to engage with your content.
We’re all for supporting one another’s business, but don’t think having a ton of likes will translate into sales. Especially if those likes are from family and friends. It’s about the quality of the “like” not the quantity.
Now go give our Facebook page a like.
